Sanyou London Exhibition at Saudi Projects 2025, Riyadh: Launch of the Vacuum-Insulated Curtain (VIC) and UK–Saudi Retrofit Partnerships
Event: Saudi Projects — The International Exhibition for Construction and Sustainable Building
Location: Riyadh, Kingdom of Saudi Arabia
Organiser: Arabian German International Exhibitions (AGex)
Attending & presenting: Professor Saim Memon, CEO of Sanyou London
Stand: Booth A13-4 (Hall 1 entrance)
Saudi Projects returned as a major construction showcase aligned to Vision 2030, convening manufacturers, contractors, developers and public-sector buyers across the full building value chain. Co-located shows spanned façades, glass, aluminium and design, creating a single marketplace for materials and technology scouting. Saudi Projects+2Saudi Projects+2glass-ksaSaudi Design Show
What we launched in Riyadh
Sanyou London launched the world’s first Vacuum-Insulated Curtain (VIC) and presented final production samples of our thin, high-performance envelope solutions:
- Vacuum-Insulated Curtain (VIC) — insulating curtain system for windows and glazed partitions; millimetre-scale build-up designed to cut perimeter heat loss/ingress with minimal disruption.
Product catalogue: https://sanyoulondon.com/wp-content/uploads/2025/04/VIC-V1-Product-Catalogue-SL.pdf - Vacuum-Insulated Wallpaper (VIW) — ~4 mm internal wall insulation targeting ≈ 0.005 W/m·K effective conductivity; fast, room-by-room retrofit.
Product catalogue: https://sanyoulondon.com/wp-content/uploads/2024/12/VIW-Product-Catalogue-SL-V3.pdf - Decorative Integrated VIP (DVIP) — external wall solution combining a vacuum-insulated core with architectural finishes for durable façades.
Product catalogue: https://sanyoulondon.com/wp-content/uploads/2024/12/DVIP-Product-Catalogue-SL.pdf - Flexible VIP — conformable formats for building details, EVs, AI data centres, electronics and automation.
Product catalogue: https://sanyoulondon.com/wp-content/uploads/2024/12/VIP-Product-Catalogue-SL.pdf - VIBB (Vacuum-Insulated Bag-or-Box) — passive deep-cold logistics for medical, food and chemical sectors.
Product catalogue: https://sanyoulondon.com/wp-content/uploads/2024/12/VIBB-Product-Catalogue-SL.pdf
Good to know: To our knowledge on the show floor, Sanyou London was the only UK company showcasing British innovations in vacuum-insulation energy technologies at Saudi Projects 2025—a positive step for UK–Saudi collaboration.
Why Riyadh? Why now?
Hot-arid climates face extreme cooling loads and tight programme constraints. Millimetre-thin, high-resistance insulation lets clients cut heat ingress, flatten district-cooling peaks, preserve floor area and retrofit occupied rooms quickly—benefits that complement renewables and smart-controls rather than competing with them.
Live demonstrations with the inventor
Across three days, Professor Saim Memon, CEO of Sanyou London, demonstrated each product in person—answering technical questions, showing cut-sections, and walking buyers through installation sequences, U-value aims and compliance documentation; a practical end-to-end view from academic R&D → industrial manufacturing → market-ready product.
What visitors asked — and how we answered
Q: Can we integrate VIC with our own fabrics?
A: Yes. We offered a VIP-filled inner sleeve for clients to pair with local fabrics, keeping supply chains flexible and aesthetics aligned to project briefs.
Q: Do you have a fast internal solution for small flats and corridors?
A: VIW is designed for room-by-room retrofit with minimal dust and services disturbance—ideal for occupied apartments, clinics and schools.
Q: What about robust external façades?
A: DVIP provides a decorative, weatherable external wall system engineered for long-life performance and fire safety targets.
Q: Cold-chain resilience without powered refrigeration?
A: VIBB medical and deep-cold boxes extend hold time dramatically, supporting health, food and emergency logistics.
Commercial outcomes from the stand
- Government engagement: High-level ministry representatives responsible for technology scouting for Vision 2030 giga-projects (including NEOM, The Red Sea and others) visited the stand, praised the demonstrations and requested DVIP samples for internal evaluations; follow-up is now in progress via their teams.
- Construction partners: A senior executive at a leading Riyadh construction firm confirmed an initial DVIP interests after a working lunch; samples and explainer videos are in their hands as they align funding for a sustainable-building pilot.
- Distributor pipeline: We are in active correspondence with ten serious distributors and consultants, each holding quotations and considering next steps; many raised SABER registration as a gating item (see below).
- Enterprise interest: The General Manager of a major Saudi construction group showed strong interest in VIC and DVIP, taking a sample to brief officials.
- Industrial applications: A logistics buyer requested VIP solutions for truck bodies to stabilise food temperatures; technical scoping is under way.
- Digital traction: Short smartphone videos shared at the booth performed well with time-pressed visitors; all existing YouTube clips were circulated (VIC video in production).
- Cost discipline: By staffing the booth personally rather than hiring external sales staff from the UK, we conserved budget while building direct relationships—including new friendships with fellow exhibitors from China, New Zealand and across the Kingdom.
Compliance and market access — SABER, SCEGA and procurement cadence
Entering the Saudi market typically requires product registration on the SABER platform, the official SASO system for product conformity certificates (PCoC/SCoC) used prior to customs clearance and sale. We have committed to support partners with full technical files for SABER submissions. سعوديبيدياTÜV SÜDnemko.com
Saudi Projects itself is run by AGex and marketed as a platform aligned with Vision 2030, with co-located events in façades, glass, aluminium and design—helping buyers compare options in one venue. Oversight of the exhibitions sector sits with the Saudi Conventions & Exhibitions General Authority (SCEGA), the national regulator for licensing and sector development. Saudi Projects+1scega.gov.sa
Procurement rhythm: Based on discussions at the show, many public and large private buyers work to multi-month cycles to evaluate, register and budget for innovations—expect further meetings, video reviews, pilot briefs and government-level evaluations before large consignments are finalised.
Where we fit among the co-located exhibitions
Saudi Projects ran alongside sector-specific showcases—Glass & Aluminium + WinDoorEx and the Saudi Design Show among them—drawing façade, interiors and materials buyers to the same halls, which concentrated attention on envelope performance and design-led retrofits. glass-ksaSaudi Design Show
Work with Sanyou London
- Spec sheets & samples: VIC, VIW, DVIP, Flexible VIP and VIBB (see catalogues linked above).
- Pilots: We support design-assist, installation training, measurement plans (U-value and energy), and SABER documentation.
- Partners sought: developers, contractors, façade specialists, distributors and consultants delivering Vision 2030, NEOM, Red Sea, Qiddiya, Diriyah Gate, Roshn, AlUla and wider giga-projects.
Contact: www.sanyoulondon.com — Sanyou London Customer Service
Media & speaking: Professor Saim Memon
References: Saudi Projects (event overview, organiser); Glass & Aluminium + WinDoorEx; Saudi Design Show; SCEGA (sector regulator); SABER (SASO market-access platform). Saudi Projects+1glass-ksaSaudi Design Showscega.gov.saسعوديبيدياnemko.com
Hashtags: #SaudiProjects2025 #Vision2030 #Riyadh #VacuumInsulation #VIC #VIW #DVIP #FlexibleVIP #VIBB #DistrictCooling #NetZero #EnergyEfficiency #UKSaudiPartnership #InvestSaudi #SaudiGigaProjects #NEOM #RedSeaProject #Qiddiya #DiriyahGate #Roshn #AlUla #MadeInSaudi
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